Lornashouse Lifestyle brings relaxed style to Whitchurch High Street

In the heart of Whitchurch, a family business has built a loyal following by making shopping feel personal. Lornashouse Lifestyle runs two shops in the north Shropshire market town, and this autumn its rails are full of the cosy knitwear and easy layers that suit the season.

The main store at 12 High Street is home to women's clothing, accessories, shoes, sandals and boots. A second shop at 4 Green End is dedicated to gifts and interiors, with lamps, cushions, artwork and home furnishings. Both are open from 9.30am to 4pm, Tuesday to Saturday.

The team says everyone is welcomed by a friendly face, whether they are popping in for a browse or hunting for something specific, from the perfect gift to a fabulous outfit for the weekend.

This season's highlights include a new autumn and winter collection from Powder Design, with pieces such as a Scandi beret, and a cardigan the shop describes as the one everyone is talking about, now back in 50 colours.

Lornashouse also shares styling advice through its online journal, with guides to washing knitwear so favourite jumpers stay soft and shapely, ideas for pairing boots, trainers, loafers and sandals with everyday outfits, and an honest look at whether a cashmere cardigan is worth the treat.

Customers who are not local can shop online too, with the online team working from 9am to 4pm, Monday to Friday. Orders go out across the UK, the Isle of Man and the Channel Islands by tracked post, and the shop takes pride in a personal wrapping service, with each parcel spritzed with one of its signature perfumes. Shoppers are also invited to share their outfits using #lornashouse, with favourites reposted by the team.

With Christmas approaching, the gift shop's range of cards and presents makes it an easy place to tick off a list.

For a town known for its independent shops, Lornashouse is a cheerful example of a High Street business keeping things friendly and local.

Lornashouse Lifestyle is at 12 High Street, Whitchurch, SY13 1AR (01948 666088). Shop online at lornashouse.shop.